Ralitsa Videnova

Food Ingredients Analyst

Ralitsa Videnova is a Market Research Analyst at Vesper, focused on the egg market and the wider softs and food ingredients complex. She produces bi-weekly market intelligence on supply, demand, and price trends, combining market participant interviews, field research, and quantitative modelling to deliver short and long-term outlooks for buyers and traders. Her analysis regularly distinguishes the very different supply and demand stories playing out in European and US markets. Before Vesper, Ralitsa worked in consumer and strategic insights at Unilever and The Heineken Company, experience she has carried into reading commodity markets. She represents Vesper at industry events such as the EUWEP General Assembly of European egg and poultry wholesalers, and is regularly quoted in the trade press on egg, beef, and ingredient markets. She holds a Bachelor's degree in Communication from HAN University of Applied Sciences.