Amsterdam, 13 July 2026 — Arthur Hoffman joined Vesper as co-CEO on 1 July, alongside founder Alexander Sterk, to lead the company into its next stage of growth. Arthur brings more than two decades of experience scaling international software and platform businesses, including executive leadership roles at Expedia, Sanoma and most recently as CEO of Colect.
At Colect, he spent seven years as CEO, growing the company from an emerging technology business into the leading European player. Before that, he spent a decade in senior international roles at Expedia, including as President of Expedia Affiliate Network, the company’s global B2B division across 17 countries, and Managing Director roles across Asia-Pacific and Italy. He holds an MBA from INSEAD and a master’s degree in chemistry from Utrecht University.
The appointment comes as Vesper accelerates its international expansion, particularly in the US. The company opened its Chicago office earlier this year to support growing demand from food manufacturers, retailers, and commodity buyers in North America. As co-CEO, Arthur will lead the global team and day-to-day operations, while Alexander continues to drive Vesper’s market vision, customer relationships, and industry partnerships.
After a career spanning Asia-Pacific, Italy, the USA, and the UK, Arthur’s latest move brings him much closer to home: his commute to Vesper’s Amsterdam office is now just 300 metres.
“Arthur has spent two decades running and scaling international platform businesses. I’ve spent mine opening doors with clients, partners, and new markets. Together, that combination is exactly what Vesper needs at this stage.”
— Alexander Sterk, founder
“The tools procurement teams in food manufacturing work with are still, in a lot of ways, analogue, even as the market around them has gone digital. I studied chemistry, so I’ve always been curious about what things are made of. That curiosity has stayed with me throughout my career, even as I moved into building and scaling technology businesses.
Food is one of the most fascinating examples of that complexity. Behind every product is a global network of ingredients, commodities, suppliers, and decisions. Yet the markets behind those ingredients are still surprisingly opaque.
Vesper sits right at that intersection, bringing buyers and sellers the transparency and intelligence they need to navigate increasingly complex markets. New AI capabilities mean we can now build systems that don’t just provide data and forecasts, but actively support decision-making. That wasn’t possible five years ago.
I believe that over the next four or five years, we can make Vesper the absolute reference point for the global food commodity market. That kind of opportunity doesn’t come along often.”
— Arthur Hoffman, co-CEO
About Vesper
Vesper is a global commodity intelligence platform founded in Amsterdam. The company helps procurement teams at fast-moving consumer goods (FMCG), retail, and food service companies plan and execute commodity purchases across all food and beverage commodity categories worldwide.
The proprietary Vesper Price Index (VPI) gives teams an independent benchmark to verify their purchasing decisions against, and forecasts help them make forward decisions in volatile markets. Vesper is at the forefront of bringing AI to the food industry, pairing it with the experience of veteran analysts and industry experts.
Media contact
Ashley Kooter
Head of Marketing
ashley@vespertool.com
+31 6 43 42 73 00
