Ashley Kooter

Head of Marketing

Ashley Kooter is Head of Marketing at Vesper, where she leads the team that translates complex commodity data into clear market intelligence for procurement, finance, and trading professionals. She joined Vesper in 2022 and built the marketing function from the ground up before stepping into the Head of Marketing role in 2024. Before Vesper, Ashley spent close to five years at Lobster Ink, where she established the product marketing function as Product Marketing Manager after leading content and marketing coordination. She writes about cross-commodity market developments, helping readers connect price movements in dairy, sugar, cocoa, and vegetable oils to the procurement decisions that depend on them. Ashley holds a Bachelor's degree in Business Administration from Hotelschool The Hague and is based in Amsterdam.