Special Report Dairy Sports Nutrition US Market

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The GLP-1 Protein Squeeze

GLP-1 demand has quadrupled European whey prices since 2023. See what it means for sourcing through 2027.

  • The GLP-1 demand shock: Adoption curves through 2030 and how the food basket is shifting toward protein.
  • A price record across the complex: EU and US whey benchmarks, and why ultrafiltration capacity cannot keep up.
  • 2027 outlook and sourcing strategy: Price forecasts by category and what they mean for your buying plan.
Special Report · US · Dairy

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AldiAryztaBaker & BakerBarry CallebautBiscuit InternationalBungeCargillDanoneFerreroFutureGourmandKerryKraft HeinzLantmännenMademoiselle DessertsMarsMead JohnsonMondelēzNestléOlamOleofinosRemiaSachsen-MilchSainsbury'sSavenciaTony's ChocolonelyUnileverUniversal NutritionVandemoorteleZaanse SchansAAKArlaAssociated British FoodsCSMGeneral MillsHuelKodiakLand O'LakesMagnumMannerMüllerPerfetti Van MellePuratosUpfieldXXL NutritionAldiAryztaBaker & BakerBarry CallebautBiscuit InternationalBungeCargillDanoneFerreroFutureGourmandKerryKraft HeinzLantmännenMademoiselle DessertsMarsMead JohnsonMondelēzNestléOlamOleofinosRemiaSachsen-MilchSainsbury'sSavenciaTony's ChocolonelyUnileverUniversal NutritionVandemoorteleZaanse SchansAAKArlaAssociated British FoodsCSMGeneral MillsHuelKodiakLand O'LakesMagnumMannerMüllerPerfetti Van MellePuratosUpfieldXXL Nutrition

What's inside

What you'll find in this report

The GLP-1 demand shock

Adoption curves through 2030 and how the food basket is shifting toward protein.

A price record across the complex

EU and US whey benchmarks, and why ultrafiltration capacity cannot keep up.

2027 outlook and sourcing strategy

Price forecasts by category and what they mean for your buying plan.

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About this report

Who is this report for?

Procurement managers, buyers, and category leads at food and beverage companies who need forward-looking market intelligence to plan purchases and manage price risk.

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How often are these reports updated?

Market Outlooks are published twice a year (H1 and H2). Recap and Forecast reports are published annually. Buying Guides are updated as market conditions change significantly.

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