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EU Sports Nutrition Market Outlook Q4 2026: Protein Ingredients Industry Report
Whey protein has turned while milk protein keeps climbing. See where the floor sits.
- The protein complex: Whey and milk protein concentrates, isolates and the commodity whey stream, with the substitution economics between them.
- Bullish and bearish drivers: Growing protein consumption and a milk protein market close to sold out, against new WPC80 supply and buyers who have not yet returned.
- Per ingredient, into 2027: Dairy protein, eggs, cocoa and nuts, each with the Vesper outlook and our AI forecast side by side.

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What's inside
What you'll find in this report
The protein complex
Whey and milk protein concentrates, isolates and the commodity whey stream, with the substitution economics between them.
Bullish and bearish drivers
Growing protein consumption and a milk protein market close to sold out, against new WPC80 supply and buyers who have not yet returned.
Per ingredient, into 2027
Dairy protein, eggs, cocoa and nuts, each with the Vesper outlook and our AI forecast side by side.
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About this report
Who is this report for?
Procurement managers, buyers, and category leads at food and beverage companies who need forward-looking market intelligence to plan purchases and manage price risk.
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Market Outlooks are published every quarter; the mid-year report is the edition that opens Q3. Recap and Forecast reports are published annually. Buying Guides are updated as market conditions change significantly.
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