Year-on-year sales data from Kantar show that inflation-driven sales increases have masked a decline in the volumes of dairy products sold in the year to September, AHDB say. Liquid milk, yellow fats and cheese all suffered falls—seemingly in direct relation to their relative price increases. For liquids, the average price per litre increased by 8% to £0.68, with volume down 7.2%, and semi-skimmed milk falling the most. Yellow fats were down 9.6%, also under pressure from a raft of new plant-based alternatives, and cheese fell by just 5.8% despite growth in snack and lunchbox products.