German chemical and biotech giant BASF has announced the launch of a bio-based surfactant made from soya protein.

A vegan product made from non-genetically modified (GMO) soyabean and coconut oil, Plantapon Soy was suitable for mild skin and hair cleansing products, BASF said in the 31 March statement.

“Eco-conscious consumers want to know the ingredients found in their cosmetic products, their origin and how they might affect the environment,” Karine Kross Maita, senior marketing manager for Hair, Body and Oral Care at BASF Personal Care Europe, said.

Plantapon Soy was suitable for rinse-off applications – such as shampoo, body wash, liquid soap and baby cleansing products – due to its mildness, which had been proven in eye irritation and patch tests, BASF said.

The product can also be used as an alternative to surfactants containing sulphate or ethylene oxide derivatives, according to the company.

This post was originally published on, written by OFI Oils and Fats International.