We are seeking a results-driven and innovative Growth Hacker to join our dynamic marketing team. This pivotal role focuses on propelling Vesper’s growth through a dynamic combination of paid campaign optimization and organic growth strategies. We seek a growth hacker enthusiast, proficient in data-driven marketing, with a knack for identifying and seizing growth opportunities. The ideal candidate excels in executing high-impact campaigns across diverse digital channels, driving Vesper’s exponential expansion.
What you will be doing
- Explore and experiment with new channels, tech, and tactics to quickly expand Vesper’s reach. Prioritize finding innovative growth channels and creative approaches for generating new ARR.
- Develop and swiftly execute data-driven paid marketing strategies for SEA (Google Ads and Bing Ads), with a focus on quick iterations and adaptability.
- Analyze key metrics in real-time to promptly identify opportunities for campaign optimization across diverse ad platforms. Incorporate tactics like A/B testing, covering platforms such as Google Ads and LinkedIn Ads.
- Collaborate with the senior digital marketing manager to align paid strategies with broader marketing initiatives and company goals, while working closely with the marketing automation manager to experiment with and implement innovative lead nurturing processes for rapid improvements in conversion rates.
- Collaborate closely with all commercial teams to identify growth and optimization opportunities. Your role will be integral in fostering synergy across teams, ensuring a unified approach.
- Support SEO/SEM strategies with a growth hacking mindset, focusing on quick wins to drive organic traffic and enhance Vesper’s online visibility through unconventional methods.
- Generate dynamic reports, providing real-time insights to the marketing team and key stakeholders, with a focus on actionable recommendations for immediate implementation.
- Stay ahead by proactively monitoring industry trends, rapidly adopting best practices and emerging technologies to drive constant innovation, ensuring Vesper maintains a competitive edge.
What you will bring
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience (3+ years) in B2B SaaS marketing, with a focus on growth marketing, paid campaigns, and organic growth strategies.
- Key advantage: rapid comprehension of commodity market dynamics. We seek individuals who can swiftly navigate this landscape, contributing to our proactive strategy.
- Proficiency in managing paid advertising campaigns across various platforms (Google Ads, LinkedIn, etc.), with a track record of achieving measurable results.
- Strong analytical skills and the ability to interpret data to optimize campaign performance and ROI.
- Experimental and agile approach, with a focus on finding quick wins through creative, often non-traditional, methods.
- Experience with SEO/SEM strategies and tools to drive organic traffic and improve search engine rankings.
- Experience with tooling such as WordPress (Elementor), Hubspot, Google Ads, LinkedIn Ads, Google Data Studio, etc.
- Excellent communication and collaboration skills to work effectively within a cross-functional team environment.
- A strategic mindset with a creative approach to problem-solving and driving innovative marketing initiatives.
What you get
- International team of 70+ people from all over the world and an inclusive culture
- A flat company structure with an entrepreneurial environment with lots of autonomy and trust
- Trust and autonomy to perform in your role
- Possibility to implement new ideas and work on additional projects
- Fantastic nurturing team with a collaborative spirit, hungry for growth and knowledge
- Professional development opportunities that will help you and Vesper grow
- Environment that supports both personal and collective learning
- A chance to see your work make a real difference in the real world and change a traditional business impacting every day of our lives
- Great hangouts with brilliant people
- A beautiful canal-view office located in the heart of Amsterdam
- Some additional cool perks – see below